Sponsorship Opportunities
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More World
Expose your brand to the growing outdoor lifestyle and adventure travel audience during Arizona Car week, which generates over $200M in tourism revenue in Scottsdale alone from a global audience. Our attendees visit to outfit their upcoming adventures. And they’re gearing up their vans, trucks, Jeeps and motorcycles to haul their outdoor equipment and for sustainability while off-the-grid.
Get your products and services in front of an engaged community of enthusiasts that are in-market to buy gear and prepare for adventure travel.



Connect With A Highly
Engaged Audience

62%
Average Household Income of $75,000 and higher

76%
Averaging in age between 25 - 54

95%
Participates in off-roading

82%
Participates in Camping

40%
Participates in Fishing

32%
Participates in Hunting

Male vs. Female
77% Male | 23% Female


85%
ATV/UTV/SXS Owners

24%
Plan to purchase a new ATV/UTV/SXS in the next 12 months

86%
Truck Owners

49%
RV/Camper/Toy Hauler Owners

39%
Participates in Boating

45%
Participates in attending other sporting events
Check Out Some of Our
Opportunities
Presenting Sponsor
(Limit 1)
- Sponsor name & logo included with name & logo of the event
- Name and/or logo inclusion in event logo
- Name and/or logo inclusion on all branded banners inside event
- Logo inclusion on all print at home tickets
- Logo inclusion as presenting sponsor on SRF Loop 101 billboard (125,000+ daily impressions)
- Inclusion in all advertising & marketing materials for event
- 60’x40’ display space in premium location
- 20 banner placements in event space (banners provided by sponsor)
- Inclusion in all press releases for event
- 20 PA reads from event stage
- 60 GA & 40 VIP complimentary tickets
- 20 tags on social media as presenting sponsor
- 2 dedicated posts on Facebook & Instagram
Official Product Sponsor
- Named as Official Product of the event
- Inclusion on applicable advertising & marketing materials
- 40’x 20’ display space inside event
- 10 banner placements in event space (banners provided by sponsor)
- 10 PA reads from event stage
- 30 GA & 10 VIP complimentary tickets
- 10 tags on social media as product sponsor
- 1 dedicated posts on Facebook & Instagram
Stage Sponsor
- Naming rights to the entertainment stage
- Inclusion on applicable advertising & marketing materials promoting entertainment stage
- 40’x 20’ display space inside event
- 10 banner placements in event space (banners provided by sponsor)
- 10 PA reads from event stage
- 30 GA & 10 VIP complimentary tickets
- 10 tags on social media as stage sponsor
- 1 dedicated posts on Facebook & Instagram
Other Facts
- Arizona Car Week, held every January, has an economic impact of over $200M for the City of Scottsdale alone.
- Hundreds of thousands of “car people” descend upon the area from around the globe for the automotive-related events.
- The Salt River Fields site is 10 minutes south of the Barrett-Jackson site, which draws in upwards of 400,000 visitors itself.
- Due to overlap with numerous outdoor lifestyle activities, it’s difficult to measure the offroad/overlanding market’s growth precisely, however the global adventure tourism market—which includes camping, hiking, mountain biking, kayaking, rafting and other pursuits that are closely associated therewith—enjoyed a boom in the last decade, and is forecast to grow in value from $586 billion in 2019 to $1.63 trillion in 2026, according to a recent report by Allied Global Insights (www.sema.org/news-media/magazine/2020/14/2020-truck-road-market-trends)
- SEMA (Specialty Equipment Market Association) has noted a significant increase in vendor applications and participation for Overlanding and Offroad for their annual event


01.
Exhibitor Application
Whether your journey takes you off-road into the backcountry or into high altitudes to mountain bike, hike, paddle, and climb, expose your brand to the growing outdoor lifestyle audience.
02.
Food Vendor Application
Sign up your food truck to serve delicious treats to our hungry attendees!
03.
Want to speak to someone?
Our team can work to develop a fully customized package to help your company achieve its objectives. Contact our sales representatives to discuss custom sponsorships opportunities.